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Omar Faruk
Jul 07, 2022
In Welcome to the Forum
Like the image, whether the video box appears in the core SERP depends on its relevance to the explicit or implicit intent of the query. Merchants cite two examples of implicit intent to trigger video: news and entertainment. Is there a domain / platform bias? The platform isn't as important as producing relevant (again!) High-quality video that involves the viewer. Hosting on YouTube, Twitter, Facebook and Vimeo are all optional. But think about the types of queries and the type of industry. Different platforms dominate different vertical markets. YouTube is a great source of how-to, but news tends to favor the BBC and other news sites. How Bing Image & 038; Video Algorithm Works The first ghost mannequin effect non-YouTube result here was about 400th !!!! How Bing Image & # 038; Video Algorithm Works Queries for niche vertical markets / industries have little benefit to major platforms such as YouTube and the BBC. advertisement Continue reading below The authority of that niche can play a big role. Therefore, Bing displays a small specialized website as the perfect source of video about very niche search queries. They will look for: Quality (also known as having accurate and appropriate production standards). Authority within the industry (also known as peer group approval). Trust that your domain has built over the years (also known as Bing or Google, providing results that have proven useful to your audience-aka SERP data). Again, this all looks suspiciously like EAT. Importance of EAT As I write more interviews in the Bing series, I'm confident that EAT will become more prominent and a good way to approach the creation and presentation of ranking content. Watch the interview video that is the basis of this article. Read other articles in the Bing series How Bing Rankings – Bing Senior Program Manager Lead, Frédéric Dubut Bing Discovery, Crawl, Extraction, Indexing – Bing Fabric Kannel Principal Program Manager Q & A / How the Featured Snippet Algorithm Works – Bing, Principal Lead Program Manager for AI Products, Ali Alvi How Image and Video Algorithms Work – Meenaz Merchant, Principal Program Manager Lead, AI and Research, Bing How the All-Page Algorithm Works – Bing, Search Relevance Team, Program Manager, Nathan Chalmers
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Omar Faruk

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