Jun 16, 2022
In Welcome to the Forum
Triller plans to run its first in-game ad at the Super Coinbase User List Bowl, though details of its plans are scarce, Ad Age reported, citing a source familiar with the matter. The length of the commercial, when it will run during the game and the agency Coinbase User List producing the creative are unclear at the moment, per the report, though Ad Age’s source said it will be a national spot. Viewed as a rival to video-sharing app TikTok, Triller last summer raised an additional $100 million in funding. Triller has claimed it commands 100 million monthly active users, and the Super Bowl could be a key stage for growing familiarity with the brand among a broader base of consumers. Dive Insight: Making an appearance at Coinbase User List the Super Bowl could be an important, if pricey, way for Triller to grow its brand awareness and scale with U.S. consumers. Those maturation steps are crucial if the app wants to seriously compete with TikTok and other video-sharing platforms centered on creators, a category that is increasingly Coinbase User List crowded. Media investment firm Proxima Media is the majority owner of Triller. The company signaled its intention to jumpstart the app’s growth with its November hire of Tuhin Roy, whose background includes stints at Universal Music Group, Perkins Coie LLP and helping to accelerate digital media companies like Giphy, Pandora and Loudr, Per a release. Triller has benefited from the pandemic, which has driven more people to social media, and also outgoing President Donald Trump’s threats to ban TikTok over national security concerns, a saga that is likely in the rearview with the Coinbase User List incoming administration. Yet, Triller’s user base is still dwarfed by TikTok’s, and the startup hasn’t been free from controversy. Former staffers told Business Insider last fall that Triller artificially inflated its publicly reported usage figures in the past, allegations executives have denied. Regardless of those claims, Triller still has a long path ahead in closing the gap with rivals.